Your personal tour guide
Touren is a class project that I worked on with three computer science students, which includes an Android mobile app, an iOS mobile app and a web version. It is a personal tour guide providing customized itineraries.
Role: Research, UI/UX design
Date: Feb. 2016- May 2016
Keywords: Travel, Personalized, Native Applications
Each of us conducted five interviews independently, and we found that more than 40% interviewees have the experience that traveling to a new city for a conference, or they have layover flight in an airport. In both cases, they may have a couple hours of free time and want to use that time to explore the city. However, since they do not know how long the tour will take and the route, they have to stay at the airport or the hotel, even though they know some landmarks they want to go.
After organized and analyzed the results we collected from the 20 interviews, we came up with a solution that helps users to browse recommended routes by previous travelers, customize a route that fulfills their interests and schedules, and share their routes to benefit other users.
Our target users would be people who are traveling to a new city and have a couple hours of free time to explore the city.
BUSINESS MODEL CANVAS